I didn’t notice this, but the Guardian has launched an American service called (wait for it) Guardian America. After the Guardian’s foray into Americana in 2004 with letters to Clark County, there was criticism of its attempt to influence the American political agenda (’Dear Limey assholes‘) and so it is perhaps a surprise to see them heading across the Pond.

I don’t think, though, that this is necessarily an attempt to build an extension of the Guardian’s imagined community in America; rather, I think that someone has looked at the server logs and seen quite a lot of hits coming from the US and decided to launch a tailored site, both in terms of content to draw more visitors and advertising package to draw more money. The Guardian’s various non-UK mainstream offerings do quite well, I think - the stable includes Guardian Weekly, Guardian Monthly and Money Observer - and its online offerings are probably the best amongst the media in the UK and certainly on the left in the UK, with the great GuardianUnlimited website, Comment is Free, Guardian Abroad and G24.

I hope that Guardian America will be neither the Guardian for America, nor America for (UK-) Guardian readers, but what Americans who, if they were British would read the Guardian, would read. It is, of course, a bolt-on and not a replacement, but it will be interesting to British and other audiences to see things from an AmericoGuardianista’s perspective. The lack of fanfare over here suggests so.

xD.

Posted on Thursday, October 25th, 2007 at 10:13 am
Categories: Americana, Journalism.
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